Oct 7th, 2019
A top senior loan officer and regional manager in charge of 4 offices that has closed $110mm in volume YTD, shares the power of selling through education. Joe discusses why holding educational events holds the key to building a business that can thrive off referrals and repeat clients instead of paid advertising and paid lead generation. Joe also shares why an educational event (like a 1-hour CE class) can build sales opportunities now and six months down the road.
Key Talking Points:
- Joe's introduction: Business without loans or paid advertising
- Why public speaking and educational events are an untapped resource
- How to get your educational event approved for CE
- How to market your course
- Overcoming the obstacles to creating a course
- How to defeat procrastination
- Can you outsource your course?
Key Milestones of the Episode
[1:08] How do you get the bulk of your business?
[2:34] How often do you run educational events and courses?
[4:44] Is becoming an approved CE provider a valuable asset?
[6:18] How do you create a course that gets approved?
[8:34] How long does it take for a course to get approved for CE credits?
[9:28] Promoting your class: A 3-step framework to help you get started
[13:52] What are the biggest obstacles that keep more people from become public speaker and educators
[16:47] Can I outsource this stuff
Magical Quotes from this Episode
"My business is 100% repeat and referral."
"You can come up with a curriculum that adds to that agent's toolbox."
"I'm like a dinousaur in the morgage industry."
"I want business today, but I also want business 6 months fro now...."